Pfaff McLaren celebrates 10 years in Canada with special MSO 720S

March 30th, 2022 by

Pfaff orders special “Canada 10th Anniversary MSO 1/10” 720S Coupe and Spider models to celebrate first decade in Canada


TORONTO, ON, MARCH 30, 2022 // To celebrate the 10th anniversary of McLaren Automotive in Canada, Pfaff Automotive Partners, the company’s Canadian importer, today announced it has ordered a limited run of 720S supercars, named “Canada 10th Anniversary MSO 1/10.”

Available in both Coupe and Spider formats, the celebratory model nods both to the McLaren brand’s storied history, as well as to the first McLaren sold in Canada, a 2012 12C delivered by McLaren Toronto, the country’s first McLaren retail point. The 10 special cars all feature the Performance Plus Pack and Pirelli Corsa tires for maximum driver enjoyment.

The Canada 10th Anniversary MSO 1/10 is available only in MSO Bespoke paint in Pure Black with Stealth wheel finish, mirroring the country’s first 12C. Its exterior is further accented with the Stealth Pack, MSO Black Pack, and on the Spider, the electrochromatic glazed roof.

Exterior accents in McLaren Orange reference the brand’s early racing history in Canada, which includes Can-Am wins in 1967 and 1969–72, as well as Formula 1 wins in 1968 and 1973. Special exterior features from MSO include McLaren Orange paint on the front and side air intakes; the rear diffuser; and a custom painted stripe with an inset maple leaf graphic. The McLaren Orange underside of the rear wing is further accented with a black stripe and maple leaf graphic. The brake calipers are also specially painted in McLaren Orange.

Inside, the Canada 10th Anniversary MSO 1/10 is fully equipped, with electric steering column, electric heated and memory seats, numerous carbon-fibre interior components, Bowers and Wilkins sound system, and spectacular McLaren Orange Alcantara trim elements with MSO Bespoke contrast stitch. MSO logos are present on the head restraints, as well as a special MSO dedication plaque.

Customers will also receive a special options plaque fitted in the front trunk, and a Canadian McLaren heritage hardcover book, celebrating the brand’s history in Canada.

From 2012 to 2022, the McLaren brand has shown consistent and impressive sales growth, fueled by an expanding product line as well as additional locations in Vancouver (2014) and Montreal (2017). Pfaff Automotive Partners, based in Toronto, serves as the brand’s importer and also owns the Toronto and Vancouver retail locations.

“We are so excited to celebrate the legacy of McLaren in Canada,” said Christopher Pfaff, President & CEO of Pfaff Automotive Partners, McLaren’s Canadian importer. “With a nearly-unbroken string of wins in the legendary Can-Am series, and 13 Formula 1 wins, McLaren has always set an incredibly high benchmark for performance in Canada. With three retail points in Canada, and over 1,000 McLaren cars sold, the brand has gone from strength to strength on Canadian roads as well. These 10 special 720S celebrate both legacies, and give our Canadian customers something special to get excited about.”

A total of just 10 Canada 10th Anniversary MSO 1/10 will be available – 3 in Coupe form and 7 in Spider form – from Canada’s three McLaren dealerships in Vancouver, Toronto, and Montreal.

About Pfaff Automotive Partners

Pfaff Automotive Partners, a leading Canadian automotive retailer, was founded in 1964. Its brand offering includes Volkswagen, Audi, BMW, MINI, Porsche, McLaren, Singer Vehicle Design, Pagani, BAC Mono, Harley-Davidson, Mercedes-Benz, Subaru, and Automobili Pininfarina automobiles and motorcycles. It has a 50-plus-year racing history across many forms of motorsport. The company also operates Pfaff Tuning, Pfaff Leasing, and Pfaff Autoworks. For more information, please visit

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