Nicolas Brown appointed as President of McLaren, The Americas
McLaren, The Americas today announces the permanent appointment of Nicolas Brown as President of the Americas region. Brown had taken the position on an interim basis in July following Tony Joseph’s decision to step down.
Before joining McLaren in May 2019, Brown had a 16-year career with the BMW Group encompassing both the Rolls-Royce and BMW brands in North America and Europe, holding senior positions in sales, marketing, finance, product management and strategy.
Since then, in his role as Vice President of Sales, he has been instrumental in helping McLaren in the US, Canadian and Latin American markets secure a healthy and balanced inventory across the 31-strong retailer network, has improved retailer profitability, and secured record Certified Pre-Owned sales in the region, leading to strengthened residual values across all model lines.
“Nicolas has already proven himself to be a great asset to our business in the Americas,” said George Biggs, Global Commercial Executive Director. “We look forward to him leading the team in our biggest global market, as the company moves into its second decade and beyond.”
Says Nicolas Brown: “I am thrilled to be given this exciting opportunity to lead the Americas team as we transition into a key period in the growth and maturity of McLaren in this marketplace.
“We are now readying ourselves for the biggest transition in product since we introduced the 12C back in December 2011, with the all-new McLaren Artura, which will be instrumental in setting our course in the Americas as we make the transition to electrified and hybrid powertrains.
“In addition, we’ll be moving into our new Americas headquarters in Dallas, Texas, early next year, enabling us to support our retailers with even more comprehensive aftersales, training and technical support. There is a bright future to look forward to as we continue to grow both our brand and sales in this key market.”
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.
2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli, Richard Mille, Plan International and Tumi.
About McLaren Group:
The McLaren Group is a global leader in luxury automotive and elite motorsports with a focus on its Automotive supercar and Racing businesses.
Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US.
The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.
With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.
Vice President, Communications & PR | McLaren Automotive, The Americas
Phone: +1 714 501 8137
Public Relations Manager | McLaren Automotive, The Americas
Phone: +1 765 517 2186
Press Officer – North America | McLaren Automotive, The Americas
Mobile: +44 (0) 7818 537 845
Media website: cars.mclaren.press