McLaren Toronto named McLaren Automotive Global Retailer of the Year 2017

  • McLaren Toronto crowned as top performer from McLaren’s global  network of 86 retailers
  • Third edition of the awards recognizes business performance and outstanding customer service
  • North America celebrates five retailers in McLaren’s top 12 Premier Club

McLaren Toronto has been named McLaren Automotive’ s Global Retailer of the Year 2017 in recognition of the highest standards of business operation, which contributed to a record year for McLaren Automotive in the North America.


The Canadian retailer, which is part of Pfaff Automotive Partners, won the overall top honor by outscoring McLaren retailers at 86 locations in 31 different markets around the world. All contenders were meticulously benchmarked and assessed in key areas such as sales, customer service, aftersales and marketing.

In addition, four other McLaren North American retailers; McLaren Philadelphia, McLaren San Francisco, McLaren Boston and McLaren Newport Beach were nominated to the exclusive Premier Club that recognizes the exceptional performance of the top 12 global retailers.

performer from McLaren’s global

“I would like to congratulate McLaren Toronto on claiming the McLaren Global Retailer of the Year award,” said Tony Joseph, President of McLaren North America. “After taking the Regional Retailer of the Year honor in 2016, the Pfaff organisation have succeeded in taking their performance in sales and service to a world-beating level in the last year. With record sales and great attention to detail, they continue to build McLaren’s brand awareness in this key market.”

Adds McLaren Toronto President and CEO, Chris Pfaff; “At Pfaff, we’ve built a community of people who love to own, drive, race and be inspired by great cars. We don’t just sell cars; we deliver extraordinary automotive experiences – in every showroom, on the road, and on the track.”

road, and on the track.”

McLaren Toronto is managed by Pfaff from the following address:

33 Auto Park Circle




L4L 8R1


For more information on the award-winning range of McLaren sportscars and supercars, visit:




Notes to Editors A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –

Investors can visit the McLaren Group investor website at



About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.


The company, launched in 2010, is now the largest part of the McLaren Group.


Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.


The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.


McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.


Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.


2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.


To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.


McLaren Group:

The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.


Further information:


Roger Ormisher

Vice President, Communications & PR | McLaren North America

Phone: +1 714 501 8137


Laura Conrad

Public Relations | McLaren North America

Phone: +1 765 517 2186


Media website: